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National Repository of Grey Literature 159 records found  beginprevious159 - 159  jump to record: Search took 0.01 seconds. 
Proposal of marketing strategy for Altus Software
 Ostrý, Marek ; Kešner, Martin (advisor) ; Tyll, Ladislav (referee)
The proposal of the marketing strategy for Altus Software is a work that deals with the marketing strategy of IT companies that supply the ERP solutions on the small and middle market businesses. The thesis takes advantage of theoretical information about the strategic marketing management and practical information of the author from the field of the information systems ERP. The aim of the thesis is to create a marketing startegic analysis following the proposal of a marketing strategy. The beginning of the practical part of the work describes the company Altus Software and allows even the unaware reader to understand the meaning of the company's business. In the process of analysis, the author concludes that the potential on the market is not entirely utilised and that it is possible to further develop the company's business. Most of the concerns that appear in practice are based on wrong hypotheses and the author disproves them.
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National Repository of Grey Literature : 159 records found   beginprevious159 - 159  jump to record:
See also: similar author names
2 Ostrý, Marek
1 Ostrý, Martin
2 Ostrý, Michal
1 Ostrý, Milan
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