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Using the Internet as a marketing strategy
SLÁMA, Jiří
The main objective of this thesis was the accounting concepts and internet marketing, and their interaction. After their explanation of the application to the chosen subject and its analysis. We focused on the analysis of services of the city Jindřichův Hradec, through the website. For a better example then the comparison was made with another entity, in our case the website of county town České Budějovice. After the description of services the website of city Jindřichův Hradec, has accentuated the ever-electronic logging project on the city authority, which is an important element for improving the capacity utilization of the registry department, in our case, the transport department, where the project since 2010 started to work. However, not only for the city and the burden of the registry, but also for citizens of the service is very good and help them with their own time management. The portal website is a good guide for tourists, since it can learn from the current calendar of events and many other useful information. Citizens of city Jindřichův Hradec, with its pages increasingly satisfied with what they sometimes lacked on the form whether certain actions or items that could not be found. For this reason, the proposed measures in the form of a helpdesk, which would complement the existing forum. Thus would arise a compact unit, which would help improve communication with citizens. Pages with the way citizens can be better adjusted and would create a share of participation, of course, with the assistance of trained computer scientists who are permanent employees of the municipality.
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