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National Repository of Grey Literature

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Podnikatelský plán Turková, Hana ; Kovář, František (advisor) ; Horáček, Jaroslav (referee) Teoreticko-metodologická část popisuje malé a střední podniky, dále se zabývá vysvětlením pojmu podnikatel a podnikání, charakterizuje obchodní společnosti a poslední část se zabývá vysvětlením pojmu podnikatelský plán a jeho částí. Praktická část charakterizuje firmu, popisuje organizační strukturu a strategickou analýzu, je charakterizován marketingový plán a navržena nová forma propagace, dále je vytvořen finanční plán. V závěru je hodnocení analyzované firmy. Detailed record

National Repository of Grey Literature : 11 records found   11 - 11  jump to record:

See also: similar author names
6	TURKOVÁ, Helena
10	Turková, Hana
1	Turková, Hana Bc.
6	Turková, Helena

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