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Proposal of Company Communication Mix
Procházková, Nikola ; Štefulík, Bohuslav (referee) ; Kaňovská, Lucie (advisor)
The bachelor’s thesis is focused on the proposal of new communication mix in the company Annapurna s.r.o. based on the analytical part. This company is specialized on distribution of advertising printed materials and other advertising tools. The work includes the theoretical, analytical and proposal part. The theoretical part is concentrated on the general knowledge from the literature. The analytical part includes the analysis of contemporary market situation and the marketing research. The proposal part introduces some suggestions for solutions.

National Repository of Grey Literature : 11 records found   previous11 - 11  jump to record:
See also: similar author names
3 PROCHÁZKOVÁ, Natálie
1 PROCHÁZKOVÁ, Nikol
3 Procházková, Natálie
1 Procházková, Nicol
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