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Characteristics of Current Language of Advertising in the Daily paper "Bild"
Svobodová, Veronika ; Zeman, Dalibor (advisor) ; Poimer, Christiane (referee)
This thesis is dedicated to the problematic of German advertising language in tabloid Bild. It aims to analyze the German advertising language in terms of its formal and graphic structure. It also focuses on the use of specific linguistics and typographic means and their frequency in analyzed texts. The analysis has shown the infiltration of the artistic means in the advertising language and its focus on brevity and simplicity, which was illustrated mainly by the representation of nouns, composites and one- member declarative sentences. This thesis can serve as a suitable basis for further analysis of advertising language and its specifics. KEYWORDS Linguistics, the language of advertising, tabloid, Bild, linguistic devices.
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Literary reflexions of Vienna in Knapp's novel "Herrn Kukas Empfehlungen"
Pacltová, Ester ; Poimer, Christiane (advisor) ; Markvartová, Eva (referee)
The work deals with the theme reflections of Vienna, which is to be understood in the context of a specific literary work. The researched book is called "Herrn Kukas Empfehlungen". The author is an Austrian-Polish writer Radek Knapp. The story that Radek Knapp in "Herrn Kukas Empfehlungen" describes, tells about the journey of a young Poles to Vienna and his stay there. Radek Knapp creates a reflection of Vienna by presenting Vienna by the main protagonists. This image or reflection of Vienna will be analyzed and commented.
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German rock: The evolvement of German rockmusic in 70 ies and 80 ies based on lyrics of Udo Lindenberg
Laubensteinová, Katrin ; Haupenthal, Thomas Maria (advisor) ; Poimer, Christiane (referee)
The history of German rock in both German states is presented in this bachelor thesis. The history can be dated from the seventies, when the first bands started to sing rock musik in German. In this time, a new music style was created - Krautrock. The main topic of this thesis is German singer Udo Lindenberg, who made the German sung rock music popular. His personal life is presented and also his music carrier. Other musicians are in this theses only briefly introduced, but there are some of them, who helped in Lindenbergs carrier. Using an analysis of his songs, this thesis will attempt to explain why Lindenberg was so popular in the seventies and eighties, how strong his influence in the society was and, vice versa how his lyrics were influenced by the social events of the time.
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Phraseologisms in Austrian Journalistic Texts
Blahynková, Veronika ; Zeman, Dalibor (advisor) ; Poimer, Christiane (referee)
The subject of this bachelor thesis is phraseologisms in Austrian journalistic texts. For the purposes of this thesis two dailies Der Standard and Österreich were chosen and the phraseologisms in them were studied for three weeks. However, not all phraseologisms were examined, but only those which appeared in both dailies in columns concerning domestic and international news. The objective is to compare the use of phraseologisms in these newspapers. This study sought to determine, if there are any tendencies to use the same phraseologisms to cover the same subjects or if certain phraseologisms tend to appear in similar columns. Furthermore, the phraseologism were analysed on the basis of the classifications of two prominent German linguists. The classifications are mentioned in the introductory part of the thesis.
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Book and its adaptation-Thomas Brussig "At the shorter and of sonnenallee" and the film "Sonnenallee" directed by Hausmann. Comparison
Bílková, Alžběta ; Haupenthal, Thomas Maria (advisor) ; Poimer, Christiane (referee)
The aim of this thesis is to confront the book "Am kürzeren Ende der Sonnenallee" by Thomas Brussig with its filmization "Eastie Boys" by director Leander Haußmann. The thesis is divided into several chapters. Besides the summary of the story and the actual comparison, it for example deals with the individual producers and actors cooperating on the book or film. One can also find here information about the origination of the film and the book. In the appendix you can see some photos and film reviews. Key words: Eastie Boys, Thomas Brussig, Leander Haußmann, East Berlin, DDR, seventies, socialism.
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