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National Repository of Grey Literature

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Analysis of Marketing Mix Tools in "Dekora - Jeníček" Pavlíčková, Petra ; Karásková, Hana (advisor) ; Zmrzlík, Jakub (referee) The aim of my bachelor work is to characterize the company Dekora-Jeníček, a. s., to make a SWOT analysis, to sum up Strengths, Weaknesses, Opportunities and Threats. After that to describe and to analyze tangible instruments of marketing mix, to judge convenience of using in the firm and to suggest possible recommendation for improvement situation. Detailed record

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