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Evaluation of potential of consulting services in tourism - the establishment and development of the company ČambiTour
Čambálová, Lucie ; Valentová, Jana (advisor) ; Dragula, Ladislav (referee)
This diploma thesis deals with the evaluation of potential of consulting services in outgoing tourism. Based on several key research revealed that in the Czech Republic there is no specialized travel agency focused on consulting services. Demand for these services is quite high, people miss the personal approach and the opportunity to consult their holidays with a travel consultant. The solution could be to create a new travel agency ČambiTour with focuse on consulting services. Providing of these services, however, must be free of charge - Czechs have not been prepared to pay for these services yet. The main part of this thesis is focused on the establishment and development of new travel agency ČambiTour. Specifically, there is a business plan, marketing strategy and possible business risks analysis. There is also research of client satisfaction, SWOT analysis and possible options for future development of the company.
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Business plan of a new restaurant in Ústí nad Labem
Švecová, Lenka ; Valentová, Jana (advisor) ; Dragula, Ladislav (referee)
The goal of this diploma thesis is to compile a business plan suitable for opening of restaurant in Ústí nad Labem which could be used for possible business action. First part deals with theoretical knowledge of law in food service business -- its specification and divergences. Second part refers to particular segments of business plan and its content. Both theoretical parts are basis to process third part of diploma thesis which already operates with concrete datas. There is a marketing research included to this part. Research was focused on consumer satisfaction with a restaurant supply in Ústí nad Labem.
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Preparation and evaluation of a selected event of congress tourism
Trávníčková, Zuzana ; Valentová, Jana (advisor) ; Dragula, Ladislav (referee)
The aim of this thesis is to describe the preparations of the conference Projektování a provoz povrchových úprav and to evaluate it from different points of view. The thesis is divided into 3 parts. In the first part the basic terms of congress tourism are explained. The next part deals with the preparations of the conference. In the last part the participant profile is created. The thesis also includes the evaluation of the conference as well as recommendations of the author how to improve it. The evaluation also comprises how the tourism industry benefits from this event.
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The development of the mutual tourism between Russian Federation and the Czech Republic after 1993.
Grynovetská, Valeriya ; Valentová, Jana (advisor) ; Dragula, Ladislav (referee)
The thesis brings complex view on the development and current situation of the tourism between Russian Federation and the Czech Republic after 1993. It proceeds from the analysis of the conditions for development of this industry in each region of both countries and from current position of their tourism. After defining of these countries as the destinations of tourism, the thesis looks into the development and current situation of the mutual tourism between them. It describes the events, which could influence the development during the observed period. Last but not least the thesis brigs questionnaire survey made in the RF and CR in order to find out the opinion of the respondents of observed countries or their previous and alternatively future visits.
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Importance of European Quartet for the tourism in Visegrad group countries
Svobodová, Michaela ; Valentová, Jana (advisor) ; Dragula, Ladislav (referee)
This bachelor thesis deals with the importance of the project European Quartet-One Melody for the tourism in the Visegrad group contries. In the first chapter, there are explained definitions of terms appearing in the thesis (primarily marketing and managemet of destination). The second chapter describes the tourism and its caracteristics in individual countries. The last chapter is focused on the colaboration of national tourist offices, the project European Quartet-One Melody and evaluation of his current importance.
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Potential of tourism in Iran and its attractiveness for Czech tourists
Jarošová, Petra ; Valentová, Jana (advisor) ; Dragula, Ladislav (referee)
This thesis deals with Iran as a tourist destination. As is implied in the title, the definite aim of the thesis is to evaluate the potential of tourism in this country and its attractiveness for Czech tourists. Initially, there is a general characterization of Iran of the population and the land from geographical, economic and other facets. The general characterization is followed by an analysis of tourism in Iran -- the current situation and the anticipated development. The very important part of this thesis is represented by the analysis of the tour offers provided by Czech tour operators to this destination and evaluation of the questionnaire research, which was aimed to find out how Iran is perceived by the Czech public and also to examine the interest in travelling to this country among Czech tourists.
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Analysis of incoming tourism of Venezuela in relation to Czech Republic
Lorenzová, Veronika ; Valentová, Jana (advisor) ; Dragula, Ladislav (referee)
The thesis is focused on incoming tourism Venezuela in relation to the Czech Republic. Conditions for the development of incoming tourism in this exotic destination are detected. Are also detected and compared different modes of travel to Venezuela on the Czech market. Finally, it is also carried out a survey on the demand for this destination from the Czech clientele. All data are thoroughly evaluated and are outlined possibilities of further development of incoming tourism Venezuela.
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