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Analysis of consumer´s attitudes to the retailing formats
Dvořák, Jan ; Koudelka, Jan (advisor) ; Zamazalová, Marcela (referee)
The thesis is focused on retail marketing and its main goal is to analyse consumer's attitudes to the various retailing formats. First part is dedicated to some theoretical terms of retailing, stores typology, consumer behaviour, segmentation and specifics of retail marketing. Next part analyses available information from public researches, articles and MML database to reveal present situation and trends on retail market. In the last part is executed own primary research with aim to discover consumer behaviour and attitudes to the retailing formats and its perception.
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CERIF - Common European Research Information Format: An Introduction
Dvořák, Jan
CERIF (Common European Research Information Format) is the model of the research domain. It includes the base entities of Publication, Project, Funding, Person, Organization Unit, and many others. Every entity instance can have any number of type or subject classifications. The facts are kept in temporally bound, role-based M:N relationships between entities in the model. Both roles and types are kept in the Semantic Layer that allows for formal syntax and declared semantics. Text attributes can have values in multiple languages. CERIF has been recommended by the European Commission as the standard for building CRISs (Current Research Information Systems). The stewardship of the data model has been entrusted to euroCRIS, the not-for-profit non-government association of research information management professionals.
Fulltext: nusl-_3 -  PDF
Slides: nusl-_2 - PDF; nusl-_4 - PDF
Video: nusl-_1 -  MP4
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Practice of professional puppet theatre from the late 18th century to 1949
Vyšohlídová, Jana ; Svobodová, Doubravka (advisor) ; Dvořák, Jan (referee)
This thesis explores the subject of operating professional puppet theater. Geographically, it covers only the territory of Bohemia. Time work is limited to a historical period, and from the time when the Czech professional puppet business in our country had developed, until the time when it - due to various circumstances - almost entirely disappeared for decades.
The thesis describes the necessary bureaucratic steps that a tradesman had to take in order to obtain a license to allow him to play nomadic puppet theater. It deals with laws and regulations that govern its operation. It outlines the practical operation of puppeteer´s business, his fundus, propagation methods and the costs and revenues associated with the operation. It affects the art theater and stage design only marginally.
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Motivations of modern Czech arts donor
Roušalová, Tereza ; Dvořák, Jan (advisor) ; Ježek, Vlastimil (referee)
This bachelor thesis deals with motivations of modern donators of the arts in the Czech Republic. Definitions of the most commonly used terms in the first part help to organize these terms for the purposes of this work. Historical overview follows, bringing insight into development of some types of motivations in the context of the whole society of given era and their impact on present donator?s thinking. Motivations are declared on particular historical examples from our territory and abroad. The third part categorizes and describes the most frequent kinds of motivations of modern donators and presents representative examples. The aim of this work is to find and systematize the most common reasons donators have to donate funds, materials, know-how or time to the arts and culture. Creating compact overview of these motivations might be useful for cultural organizations in their endeavor to obtain and maintain donors.
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Jozef Bednárik - the start of his artistic way and Z-theatre Zeleneč
Brtnická, Dagmar ; Dvořák, Jan (advisor) ; Klíma, Miloslav (referee)
Jozef Bednárik is one of the most famous people working on the czechoslovaque theatre. His talent and his knowledges in many kinds of arts (dramaturgie, acting, directing, painting and scénographie, music) are conected in the ideal way to make the synthetic theatre, which is a big enrichment for the czechoslovaque and international theatre. The important part in the complex result of his work are his quality in management about which nobody was speaking before. An interest in arts and organising things were already shown in his childhood. The first complex artistic expression involving his dramaturgic, scenographic, directing and managing work in one person become a milestone in a development of the theatre in Czechoslovakia. The nonprofesional theatre company from the vilage Zeleneč by Trnava toured under the leadership of him many places around the world. His work helped to blurred artificial boundaries between profesional and nonprofesional theatre. He was working in nonprofesional conditions in 1974-1987 and it was similar as czech theatre-studios. My thesis focused a period from the begining of his work untill the year 1991, when he leaves a stabil work in the theatre and starts his independent work.
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LIFE CULTURE PERFORMANCE PRODUCTION
Mudruňková, Ludmila ; Dvořák, Jan (advisor) ; Šesták, Jiří (referee)
Graduation thesis themed ?Life culture performance production within the space of manor quarters? by its alignment and objectives freely link to previous bachelor thesis written under the name Ludmila Pešková in 2007, which was devoted to culture life of the countryside and country communities. Within the production point of view, an environment of the castles and chateaus embody different parameters of the successful organizational action than manor houses and commons. Understanding of the large difference between the characters of the life culture performance intended for natural countryside environment or thoroughbred environment of the manor quarters, needs long-term study of the theoretical materials and articulation with the outcomes of the field researches.
Submitted text opens many important themes which cover monument preservation, national culture politics, private ownership and existence or absence of culture-economic-power elites and their cultural responsibility in face of wide society. Text is divided into the four parts. The first one ?Reasoning and reflection? defines basic terminology; following part ?Historical background of the culture life on castles and chateaus? brings the outcomes of studies of the theoretical materials and academic essays aimed on history in relation to art and culture. Third part analyzes today?s situation of the life culture performance production on castles and chateaus and exemplifies the analysis by many examples. The closing part of the text offers overall outcomes of the research summarized into the small vademecum. It indicates specific directions and rules of life culture performance production, which are beneficial for our historical monuments, and which productions in manor quarters might be followed by success.
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LITOMĚŘICKO - NEW CULTURE AGGLOMERATION
Čičo Kulifay, Zuzana ; Dvořák, Jan (advisor) ; Köpplová, Barbara (referee)
The aim of my graduation thesis was to create a cultural vision based on urban
development of Litoměřice ? Terezín ? Lovosice towns (agglomeration L-T-L).
The potential of surveyed area of Litoměřice region was based in broad range of
rich historical, cultural, knowledge and spiritual traditions. One of possible
solutions how to animate this region and how to re-use many brownfields, was
orientation on combining cultural industry with tourism. The Litoměrice region is
a crossroad of international routes which are binding middle Europe with areas
near the Northern sea. There is a motorway and important railway corridor as
well, and the river Elbe is floatable from the junction with the river Vltava close
to the Mělník town, up to the outing in Hamburg. The tourism attraction of this
area is based on this fact as well and becomes a serious measuring criteria for
competing environment.
A formulation and imagination of future suppose a definition of complex views on
historical base as well as on present situation at the same time. Future planning
could be worthless and unfair without precise analysis, which is very detailed at
some points. Litoměřice region was a mixture of various nations, such as Czechs,
Germans and Jews, for hundreds of years, with their own habits and traditions,
which were influencing each other by nature. The major part of this graduation
thesis comprise the cultural fund of this area. Special respect is given to a
landscape context of the region as well, also called a ?Czech Orchard?, where the
river Elbe flows through the canyon of Czech Highlands. Five thematically divided
chapters comprises a set of culturally-economically glossary. In the end I
suggest a series of concrete projects for new usage of brownfields with respect to
the distance in between locations and everyday inhabitants migration. The
aglomeration L-T-L should get back his own regional importance in near future
and should become an important and visible cultural destination, by not only
national but european context consideration, in decades.
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CHILDREN FOR CHILDREN, STUDENTS FOR STUDENTS
Šilarová, Linda ; Dvořák, Jan (advisor) ; Pecháček, Zdeněk (referee)
Children's theater studio and its fifteen years history of eye production. The aim of this work is conceptual theater studio and educational work with children, provided through the operation theater. The creation of a positive effect on their personality, teaches them responsibility and respect for the work. To facilitate the making and to understand it, I split the topic into historical stages, which I evaluate at the end of the production aspects: audience, product, finance, distribution and promotion.
This work is particularly appropriate as a supplementary study material for students of educational and dramatists, as well as all others who are interested look under the lid of child theater for children.
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THE MeetFACTORY - DREAMWORKS AT SMÍCHOV...
Gondová, Veronika ; Dvořák, Jan (advisor) ; Sulženko, Jiří (referee)
This bachelor thesis called MeetFACTORY - DREAMWORKS AT SMÍCHOV? is aimed to describe the foundation, history, current situation and reflection of further development of this Prague cultural center. The art factory concept is introduced by presentation of the phenomenon of independent cultural centers in general and mapping its development in the Czech Republic and abroad. The next part introduces artist David Černý who stands behind the whole MeetFactory idea. The thesis is describing the birth of the idea, formation of its concept, creation and sequential crash of the first attempt to run this cultural center, stagnancy of this project and its resurrection in a new venue, location with different characteristics. The thesis also describes the first season of the cultural center and recapitulates the results of its activity. Furthermore, it compares MeetFactory with other recently opened subjects at Prague cultural scene, that are similar in organization and program contents with the MeetFactory vision. At the end there is a proposal of steps leading to the appropriate transformation of this center, that would reflect expected urban development of the location and which would also follow market trends and cultural preferences of the society.
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