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Rational decision-making of individual investors in equity markets
Hájek, Petr ; Kubík, Jan (advisor)
This bachelor thesis aims for an intelligible approach so that the reader has an opportunity to understand the possibilities and ways of intelligent investment on the Czech stock market. In the first chapter, focused on theoretical aspects of stock trading, the most important concepts are explained. The second chapter is focused on two basic concepts of rational investment - the margin of safety and diversification and the three main approaches for predicting the development of stock courses - technical, psychological and fundamental analysis. In the third part, one of these methods, fundamental analysis, is applied in a full scale on a stock title, which for our purposes will be represented by the company ČEZ a.s. In the subsections of global, industry and company fundamental analysis, the various factors and their impact on the stock price of ČEZ a. s. are analyzed.
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