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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
The Utilization of Internal Marketing for Increasing Employee Satisfaction
 Dostálová, Iveta ; Uhrová, Kamila (referee) ; Kaňovská, Lucie (advisor)
The diploma thesis focuses on the use of internal marketing to increase satisfaction of the employees in the specific company. There is a theoretical background of given issue in the theoretical part. The analytical part is centred on the analysis and description of the current situation in the company. One part of the analysis is also a questionnaire. In the proposal part, the definite solutions are introduced in accordance to gained information. These changes will lead to an increase of the employee satisfaction.
Detailed record
The Utilization of Internal Marketing for Increasing Employee Satisfaction
 Dostálová, Iveta ; Uhrová, Kamila (referee) ; Kaňovská, Lucie (advisor)
The diploma thesis focuses on the use of internal marketing to increase satisfaction of the employees in the specific company. There is a theoretical background of given issue in the theoretical part. The analytical part is centred on the analysis and description of the current situation in the company. One part of the analysis is also a questionnaire. In the proposal part, the definite solutions are introduced in accordance to gained information. These changes will lead to an increase of the employee satisfaction.
Detailed record

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