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On-line marketing communication
Kosová, Tereza ; Semorád, Aleš (referee) ; Schüller, David (advisor)
Bachelor thesis is focused on online marketing communication of coffee house Café Fresh in Brno. In theoretical part of the thesis fundamental concepts and methods of marketing are defined, these are later applied in analytical part of the thesis. Analytical part of the thesis further examines basic information about the business and evaluates current situation. In practical part of the thesis, based on outputs of the individual analytical methods proposals are made to improve the current online marketing communication. Descriptions of possible benefits gained from proposals are included.
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Questions of Data Backup Storage in small and middle-sized Corporations
Hrach, Vlastimil ; Semorád, Aleš (referee) ; Kříž, Jiří (advisor)
This bachelor thesis highlights the highly neglected importance of company data and their protection. The thesis helps to familiarize with backup process, the basic element of security and efficiency of information systems. There is presentation of results of international studies on topic "Cost of data lost" in the thesis. It also contains describes technology of RAID disk arrays, the topology of LAN networks, DAS, NAS and SAN. The most important part is summary of basic and more advanced backup methods for small and middle-sized entrepreneurs in dependency of their requirement and funds.
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On-line marketing communication
Kosová, Tereza ; Semorád, Aleš (referee) ; Schüller, David (advisor)
Bachelor thesis is focused on online marketing communication of coffee house Café Fresh in Brno. In theoretical part of the thesis fundamental concepts and methods of marketing are defined, these are later applied in analytical part of the thesis. Analytical part of the thesis further examines basic information about the business and evaluates current situation. In practical part of the thesis, based on outputs of the individual analytical methods proposals are made to improve the current online marketing communication. Descriptions of possible benefits gained from proposals are included.
|
|
|
Questions of Data Backup Storage in small and middle-sized Corporations
Hrach, Vlastimil ; Semorád, Aleš (referee) ; Kříž, Jiří (advisor)
This bachelor thesis highlights the highly neglected importance of company data and their protection. The thesis helps to familiarize with backup process, the basic element of security and efficiency of information systems. There is presentation of results of international studies on topic "Cost of data lost" in the thesis. It also contains describes technology of RAID disk arrays, the topology of LAN networks, DAS, NAS and SAN. The most important part is summary of basic and more advanced backup methods for small and middle-sized entrepreneurs in dependency of their requirement and funds.
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