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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Post-crisis development of Spain focusing on the banking system and the public sector
 Nagyová-Tkáčová, Monika ; Bič, Josef (advisor) ; Antal, Jarolím (referee)
The thesis deals with the evolution of the Spanish economy, especially, after the economic crisis. It is focused on the banking system and the public sector of the country. In order to capture the theoretical basis, it processes the essence of banking, public finance theory and public debt. Subsequently, the thesis describes impacts on selected areas of the economy and the government's response to them. The main objective is to analyze the measures taken by the government and to evaluate their impact on the economic development of the landscape. At the same time, the thesis should provide recommendations for the future.
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Market segmentation by using marketing data as part of marketing strategy
 Nagyová-Tkáčová, Monika ; Průša, Přemysl (advisor) ; Jakešová, Patricia (referee)
The thesis deals mainly with market segmentation which is very important part of marketing strategy. The theoretical part consists of general knowledge of marketing, a Customer relationship management (CRM), market segmentation and database marketing. A case study consists of the implementation of the theoretical knowledge into the practical part. The aims of the thesis are: an introduction to the issue of market segmentation, an importance of market segmentation in creating marketing strategies, an implementation of market segmentation for a company which has decided to put a new product on the market, giving a definition of a target segment as a result of market segmentation and to make a suggestion of an effective communication strategy.
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