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	Use of dance therapy in rehabilitation Kolaříková, Klára ; Jurková, Zuzana (advisor) ; Pincová, Eliška (referee) Detailed record
	Application of multicriteria decision-making methods in digital marketing Kolaříková, Klára ; Fiala, Petr (advisor) ; Kuncová, Martina (referee) The work applies methods of multicriteria decision-making to various sources and media in the field of digital marketing. The calculation of the efficient strategy of the digital marketing is included. The strategy brings sorts of conversions, audience and attention together with minimizing costs. The application of multicriteria discrete decision-making methods is carried out in the environment of websites of firms on the sources and their general category medium. On the website of the company products are promoted and strengthened brand awareness. The methods of multicriteria decision-making using the discrete method of decision-making with determination of the order of variants with cardinal information were used for the calculations. Part of this work based on calculation of the efficient strategy of the digital marketing is also the analysis of used keywords and the most common conversion paths of the sources and media. Detailed record
	Investment decisions on the PSE Kolaříková, Klára ; Borovička, Adam (advisor) ; Kuncová, Martina (referee) This thesis deals with the investment decision on the Prague Stock Exchange (PSE) in the SPAD system (System to support the market shares and bonds). Introduction belongs to financial markets and important institution, which is a part of the financial market - stock exchange. We describe an environment of the Prague Stock Exchange (PSE), where are realize the investment decisions. An extensive section is devoted to the theory of decision making, specifically discrete models of multiple criteria decision making and continuous models of decision making, which includes linear programming and the special role of the target programming. In the practical part of thesis, all these methods are used for calculating the optimum composition of the portfolio for the investor. The target of the thesis is to determine the final composition of the portfolio investment recommendations, in order that an investor from the investment decision had the greatest benefit. Detailed record

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