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The effect of weather on purchases on online fashion e-shop in the Czech Republic
Borýsková, Nikola ; Chytilová, Julie (advisor) ; Kučera, Tomáš (referee)
This thesis aims to determine the e ect of weather conditions on online fashion purchases in the Czech Republic. Even though various studies have proved the impact of weather for instance on people's time allocation, mood or con- sumer behaviour in an o ine environment, this topic has been explored rarely. Ordinary Least Squares method was applied to estimate the impact of several weather variables (sunshine hours, precipitation, temperature, air pressure, and wind speed) on sales from Czech fashion e-shop using time series data for five years. All weather variables included in our analysis turned out to have a statistically significant e ect on sales. Keywords online shopping, e-shop sales, weather e ect, OLS regression Title The e ect of weather on purchases on online fashion e-shop in the Czech Republic
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