Home > Search Results: Žarnayová, Klaudia
Search:
 
Search Tips :: Simple Search
Search collections:
Sort by: Display results: Output format:
National Repository of Grey Literature 1 records found  Search took 0.01 seconds. 
Analysis of Marketing Communication of Business Chains on the Czech TV Market
 Žarnayová, Klaudia ; Gunina, Daria (advisor) ; Kincl, Tomáš (referee)
This Bachelor thesis is focused on analysis of mass media communication on the market of retail chains in the Czech republic. The thesis consists of the analysis of colors and emotional appeals found in the TV commercials that have been published through the Czech channels. The literary research is based on general knowledge about the mass media communication, psychological aspects and emotional appeals used in TV commercials. The metodological part describes the main methods and processes for the research of the TV commercials. The practical part of the thesis consists of an analysis of colors and the application of their emotional and psychological meaning, which they cause to consumers through the televison commercials. The conclusion includes the results of the analysis and recommendations for their implementation.
Detailed record

Interested in being notified about new results for this query?
Subscribe to the RSS feed.
Digital Repository :: Search :: Submit :: Personalize :: Help
Powered by Invenio v1.1.2
Maintained by admin.invenio@techlib.cz
This site is also available in the following languages:
Česky  English