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Refactoring the Frontend of the DNA Analyser web application
Skvortsov, Mikhail
This thesis explores the refactoring of an existing codebase into a more modern framework, with the primary goal of transitioning an old project from Vue 2 to Vue 3, utilizing Vuetify. Highlighting the significance of preliminary steps and methodological strategies in software engineering, it delves into the practicalities of applying Docker technology and integrating a Continuous Integration/Continuous Deployment pipeline. The work methodically describes the step-by-step process of refactoring, beginning with the updating of libraries, moving through the various stages of code restructuring, and culminating in testing to ensure functionality and reliability. This comprehensive approach not only updates the technology stack but also enhances the overall structure of the project.
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Hodnocení bankovní výkonnosti
Prokopová, Jana
This diploma thesis is dedicated to the topic of evaluating the banking per-formance of large and small banks in the Czech Republic in the period from 2018 to 2022. The main goal of the thesis is to compare the financial performance of large and small banks operating in the Czech Republic, to find out factors causing the difference in performance and the sources of profitability of these two groups of banks. A financial analysis is performed to evaluate the financial performance of the selected banks. As part of this analysis, indicators of profitability, capital adequacy, quality of the loan portfolio, as well as indicators of bank productivity and cost intensity are used. ČSOB, Česká spořitelna and Komerční banka are ana-lyzed as representatives of the group of large banks. The group of small banks is represented by Air Bank, Fio banka and Banka CREDITAS. Finally, the results of the application part of the work are compared with professional studies of other authors.
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The Czech retail industry work environment changes in the context of the fourth industrial revolution
Rockson, Scott
This paper sought to assess the impacts of the fourth industrial revolution (also known as Industry 4.0) on the retail industry working environment in the Czechia, how the technological advancements could affect the retail labour, as well as jobs in the retail sector. The Czechia government introduced the concept through a term coined as ‚Prumysl 4.0‘ in the country in September 2015, a national plan to help Czechia to be competitive in its internal sectors, as well as its European counterparts. Three hundred and ninety-nine (399) retail employees in Brno were randomly sampled as respondents for this study. The researcher conducted this study with primary data collected with well-structured and online based questionnaires intended to get information from the retail employees in the Brno area, with both predeermined likert scale options as well as open-ended questions to enable detailed expression of their respective views. Descriptive and quantitative approach were employed in this study to analyze the data collected to make meaningful relations of the responses to the research topic. The data was collected with Google Forms, organized and cleaned with Microsoft Excel, and then analyzed using, tables, as well as descriptive analysis, graphs and charts from Statistical Package for the Social Sciences (SPSS) 27.0.1 software. This study revealed that the retail environment has seen implementation of Industry 4.0 technologies and the employees have been trained to use these new technologies. Employees disclosed how some of their manual tasks have been taken over by the use of technology, thus making their job easier, but then again redcing the tasks for them to work on. The forseeable future of the retail employees was found to be lesser and lesser jobs and tasks in the retail sector, thus, making it necessary for them to embrace the changes, equip themselves with the necessary skills to stay relevant and adapt to these inevitable impacts. The author has made some propositons to the government, retail sector, and its employees in order to survive the impacts of this revolution.
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??Využití short-form videí pro propagaci dekorativní kosmetiky u generace Z?
Zamrazilová, Linda
ZAMRAZILOVÁ, Linda. Using short-form videos to promote decorative cosmetics to Generation Z. Brno, 2023. Bachelor Thesis. Mendel University in Brno. Thesis supervisor Ing. Stanislav Mokrý, Ph.D. Digital marketing is an important aspect for an effective branding strategy currently. One of the important tools of e-marketing are short videos, also can be called "Short-form videos", which are no longer than 1 minute long and are designed to engage quickly. There are plenty of platforms that provide the service to watch and upload short videos such as Instagram, YouTube and TikTok. The world of decorative cosmetics is just as fast paced as that of digital marketing, with trends changing almost daily, so short videos are the perfect tool to promote it. This paper explores and proposes innovative marketing strategies for the beauty industry in the digital environment, with a focus on the specifics of Generation Z's behaviour. Concrete proposals are presented for Notino, an online cosmetics and perfume e-shop operating in Europe. The aim is to provide a new perspective on the use of digital media and influencer marketing within the beauty industry and to inspire effective online marketing strategies.
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Determinants of pro-environmental behavior among students
Kopecká, Lucie
This thesis deals with determinants of pro-environmental behaviour among students and graduates of Czech universities. According to many scientists from all over the world, humanity must change its behaviour towards the environment otherwise it may face catastrophic consequences of global warming. Unfriendly environmental behaviour is a significant contributor to climate change. On the basis of research on determinants of pro-environmental behaviour, it should be possible to identify which factors positively influence pro-environmental behaviour. Ultimately, it should be possible to establish methods that could encourage environmentally friendly behaviour. The primary aim of this thesis is to identify how selected determinants influence the pro-environmental behaviour of Czech university students and graduates. Based on these findings, recommendations for companies should be formulated in order to increase the pro-environmental behaviour of Czech university students and graduates. The secondary objective of this thesis is to determine whether business CSR activities influence students' job-seeking decisions and to establish recommendations for companies. This thesis first explains the theoretical background of pro-environmental behaviour and its determinants. The findings from this section are then applied in the practical part of this thesis, which involves the evaluation of a questionnaire survey with 232 valid respondents. The aim of this thesis was achieved by examining self-determination theory and social interaction theory concerning pro-environmental behaviour. Recommendations for businesses were developed to increase pro-environmental behaviour of students and graduates. Finally, areas and activities of corporate social responsibility were found, which influence the decision-making of the research subjects in their choice of employer. These results provide the basis for establishing recommendations for companies to increase their attractiveness in the labour market.
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Kompatibilita zlepšování ukazatelů wellbeingu
Dlabaja, Zdeněk
In this master's thesis, one of the most modern concepts for monitoring wellbeing in an economic context is introduced – the Better Life Index by the OECD. This composite index, comprising 11 topics, addresses both material aspects of quality of life and other non-material areas. The aim of this thesis was to determine whether such areas of quality of life examined by the OECD are mutually compatible. This issue is explored in the analytical part based on correlation within time series of indicators and among static indicators of the Better Life Index. The results of the analysis are subsequently discussed and contextualized with other sources and the opinions of other authors. In conclusion, the main findings, and implications of this work for the recipients of the Better Life Index are presented.
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Vliv Průmyslu 4.0 na pracovní trh v ČR
Novák, Ondřej
The diploma thesis examines the influence of the Industry 4.0 concept on the labor market of the Czech Republic in individual regions. The aim is to evaluate the situation on the labor market in individual regions of the Czech Republic. The development of unemployment and the number of jobs with regard to Industry 4.0 is also examined
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Sexismus v reklamě a jeho vliv na nákupní rozhodování generace Z
Krikelová, Lucie
Krikelová, Lucie. Sexism in Advertising and its Influence on Purchasing Decisions of Generation Z. Bachelor's thesis. Brno: Mendel University in Brno, 2022. This bachelor's thesis discusses the influence of sexism in advertising on the purchase decisions of generation Z. The main goal of this bachelor's thesis is to find out whether sexism in advertising affects the purchase decisions of genera-tion Z positively or negatively. The theoretical part is devoted to literary research, where the basic terms are clarified, which are further developed in this bachelor's thesis. The obtained data are presented using a questionnaire survey. Based on the results obtained from the practical part and professional literature, recommenda-tions are formulated that lead to the improvement of brand perception by Genera-tion Z.
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Změny v odvětvových strukturách v České republice
Man, Lukáš
Goal of the bachelor thesis is to compare changes in sectoral structure according to the NACE classification in the Czech Republic. Literary research will include theoretical concept of structural changes and its causes, especially by technological progress and globalisation. Analytical part will analyse structural changes in 2007-2017 according to 3 criteria namely employment, gross value added and average gross salary. Furthermore 3 selected industries will be compared with the Slovak republic.
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Návrh marketingové komunikace lyžařského střediska Ski Aréna Karlov
Hrůzová, Veronika
Hrůzová, V. Marketing communication of ski resort Ski Aréna Karlov. Brno: Mendel University, 2023. The main objective of the bachelor thesis is based on the analysis of the current state of marketing communication to propose a new form that will lead to an increase in the number of visitors and at the same time increase loyalty and strengthen relationships especially with regular visitors to the resort. The thesis is divided into two parts, theoretical and practical. The first part is devoted to researching the issue in domestic as well as foreign publications. The next part deals with the aim of the work, the methodology of the work, the analysis and then the identification of the target segment. The thesis also employs quantitative research through an electronic questionnaire. Considering the results of the quantitative survey, a proposal and recommendations are made which are in line with the objective. Cost items are included in the proposal.
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