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National Repository of Grey Literature

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Přímý prodej, výhody a rizika ( na příkladu konkrétní firmy ) Nová, Alena ; Filipová, Alena (advisor) Bakalářská práce se skládá ze 3 částí. První část popisuje teoretické vymezení obchodu, jeho charakteristiky, druhy a funkce. Druhá část je zaměřena na jednu ze specifických forem prodeje - na přímý prodej a jednotlivé výhody a nevýhody, které jsou s ním spojeny. A poslední, třetí část, je věnována konkrétní firmě, která se tímto způsobem prodeje zabývá - firmě Avon. Detailed record

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