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National Repository of Grey Literature

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Vliv kulturních odlišností na obchodní jednání ve Švýcarsku Košuličová, Martina ; Mišovská, Soňa (advisor) ; Mertlíková, Františka (referee) Práce pojednává o problematice vlivu kulturních odlišností na obchodní jednání. Jsou zde vymezeny základní kulturní faktory, dále se práce zabývá zvláštnostmi obchodního jednání v Evropě. Hlavní část je věnovaná obchodním a kulturním zvláštnostem Švýcarska. Největší důraz je kladen na pasáž zabývající se obchodním jednáním, jeho přípravou a samotným průběhem, specifiky v obchodním jazyce a dalšími vybranými rozdíly. Detailed record

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