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National Repository of Grey Literature

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Exportní příležitosti na trhu Velké Británie Broulíková, Věra ; Mertlíková, Františka (advisor) ; Mišovská, Soňa (referee) Spojené království patří k největším světovým mocnostem a ne nadarmo je označováno jako kolébka mezinárodního obchodu, což je také jeden z důvodů výběru tohoto tématu.Práce podává nejdůležitější informace o britském teritoriu,jeho podnikatelském a kulturním prostředí. Za jádro považuji kapitolu o obchodní a hospodářské spolupráci VB zahrnující možnosti uplatnění českého zboží na britském trhu. Je to trh, který ač velice konkurenceschopný, je trhem s ohromnou spotřebitelskou poptávkou a skýtá pro naše exportéry velkou možnost uplatnění. Detailed record

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