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National Repository of Grey Literature

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Analýza a možnosti zvýšení konverzního poměru elektronického obchodu prohifi.cz Riegerová, Kamila ; Stříteský, Václav (advisor) ; Pavlíček, Antonín (referee) Tato bakalářská práce je zaměřená na ukazatel úspěšnosti internetových obchodů a jeho vyhodnocování, konverzní poměr. Teoretická část přibližuje konverze jako takové, konverzní poměr, kroky obecně vedoucí k jeho zvýšení a také jeden z mnoha nástrojů, kterým lze konverzní poměr měřit. V aplikační části je analyzován konkrétní elektronický obchod prohifi.cz. Detailed record

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