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National Repository of Grey Literature

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An assessment of shopping atmosphere of selected retail units Luxová, Adéla ; Chylíková, Hana (advisor) ; Filipová, Vladimíra (referee) This bachelor thesis evaluates a shopping atmosphere in two retail units - Billa and Penny Market. This thesis is divided into two individual parts. First is theoretical. This part describes shopping atmosphere, method of analyse and both retail units. Second part is analytical. Both retail units are there subjectively evaluated. Detailed record

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