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Strategic analysis
 Chládek, Vítězslav ; Krause, Josef (advisor) ; Pavlisová, Miroslava (referee)
The basic goal of the Master's Thesis is theoretical aspects description and consequently practical realization of strategic analysis of Metrostav a.s. Practical part of the Thesis is divided into two main parts. External analysis is realized in the first one. It includes PEST analysis, 4C method and also sector analysis with Porter's model of five competitive forces. In the second part of the Thesis is applied internal analysis which is focused on company's sources and abilities to use these sources as well. Within this part both financial analysis and value-based chain are used. In conclusion of the work SWOT analysis is realized and list of recommendations for the strategy of Metrostav a.s. is created.
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