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National Repository of Grey Literature

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Neuromarketing Brtník, Adam ; Pešek, Ondřej (advisor) ; Zamazalová, Marcela (referee) The topic of the work is new marketing disipline -- neuromarketing. In the first half there is description of functional magnetic resonance and electroencephalography and their use in neuromarketing. There are also basic principles of brain functions -- brain parts, the way the old brain communicates with the surroundings a importace of all human senses. In the second half of the work thre are mentioned phenomenons of priming and mirroring. At the end of the work is mentioned brainethics and possibilities of neuromarketing abuse. Detailed record

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