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National Repository of Grey Literature

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An assessment of shopping atmosphere of stores Bata and Humanic Adamcová, Lenka ; Chylíková, Hana (advisor) ; Khelerová, Vladimíra (referee) This bachelor thesis deals with an assessment of shopping atmosphere of two stores of Baťa and Humanic in Prague. The first store is Bata Václavské náměstí and second one is HUMANIC Národní.The thesis is divided into three main chapters. The first chapter describes the theory of shopping atmosphere, customer service, and methods. The second chapter describes Bata and Humanic company,their history and analysis of their shopping atmosphere. The last chapter includes an assessment of shopping atmosphere and suggestions for improvement. Detailed record

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