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National Repository of Grey Literature

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Strategic Analysis of an Enterprise Mašek, Jaroslav ; Dvořák, Jiří (advisor) ; Lešetický, Ondřej (referee) The goal of the diploma thesis is to make strategic analysis of company Iveco Czech Republic, a. s. and suggest recommendation for future development. Theoretical part is focused on knowledge, which are related to diploma thesis. Practical part contains the external analysis using PEST analysis, 4C model and Porter's Five Forces analysis. Further the internal analysis concerns identification of internal resources and financial analysis.In conclusion the results of all performed analysis are sum up using the SWOT matrix. The recommendation is based on estimated opportunities, threats, strenghts ans weaknesses of the company. Detailed record

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