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National Repository of Grey Literature

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Entrepreneurial plan : Sport centre Šechovcov, Martin ; Krause, Josef (advisor) ; Tyll, Ladislav (referee) Teoretická část práce rozebírá strukturu podnikatelského plánu a jeho podstatné náležitosti. Jsou zmíněny legislativní požadavky pro založení podniku a možné zdroje financování. Dále je charakterizován zakladatelský rozpočet a marketingový mix. Je nastíněn způsob provádění analýzy okolí prostřednictvím PEST a SWOT analýz a zhodnocen i vliv podnikatelského rizika na rozhodování podnikatelů. V praktické části práce je vypracován konkrétní podnikatelský plán na založení sportovního centra Max gym, s.r.o. v Ústí nad Labem. Jsou zde rozebrány všechny podstatné náležitosti, které je nutné zhodnotit před uvedením projektu do provozu. Je také zpracován podrobný finanční plán a zhodnocena výhodnost investice a to ve dvou variantních řešeních. Detailed record

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