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National Repository of Grey Literature

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Franšízink jako metoda vstupu na trh Vondrášek, Štěpán ; Kohlová, Lenka (advisor) ; Cimler, Petr (referee) Práce hodnotí efektivnost použití obchodní metody franšízinku při vstupu podnikatelského subjektu na trh a při jeho dalším fungování. Hodnotí klady a zápory franšízinku, porovnává ho s podobnými typy obchodní spolupráce. V praktické části práce je použita situační analýza makro- a mikroprostředí a následná SWOT analýza společnosti Rentex Autopůjčovna a.s., která přijala franšízovou licenci Hertz. Detailed record

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