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National Repository of Grey Literature

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Spokojenost zákazníků s nákupy přes internet Holá, Eva ; Plášková, Alena (advisor) ; Meloun, Luboš (referee) Tématem této bakalářské práce je spokojenost zákazníků s nákupy přes internet. Cílem práce je zhodnotit, jak jsou studenti spokojeni s internetovými nákupy, jak často a co nakupují, jaké jsou výhody a nevýhody těchto nákupů a možná doporučení do budoucnosti pro obchodníky i pro zákazníky. K tomuto účelu jsem sestavila dotazník, který má 11 otázek. Dotazovanými jsou studenti vysokých škol. Detailed record

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