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National Repository of Grey Literature

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Retailing in China Urbášková, Aneta ; Filipová, Alena (advisor) ; Zeman, Jiří (referee) Práce se zabývá stavem retailingu v Číně, identifikuje trendy, které jsou aktuální a které bude země do budoucna následovat. Popisuje kulturní charakteristiky čínského spotřebitele a jejich aplikaci na retailingové prostředí. Využívá příklad zahraničních retailerů, aby popsala moderní retailingové metody a formáty. Dále se zabývá nákupními centry, vysvětluje, proč došlo k rychlému nárůstu jejich počtu a popisuje jejich specifika oproti evropským. Uvádí příklad 3 nákupních center v Číně a popisuje situaci v Shanghai jako zástupce nejrozvinutějšího trhu v Číně. Detailed record

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