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National Repository of Grey Literature

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Business plan Makówka, Tomáš ; Pirožek, Petr (referee) ; Marciánová, Pavla (advisor) This bachelor thesis is focused on developing a suitable business plan for a specific company selling paintings on canvas. The theoretical part of the thesis is aimed at explaining the basic concepts related to business plan, entrepreneurship, and e-commerce. The analytical part includes an analysis of the micro and macro environment of the business, marketing research and will provide the necessary information for the practical part of the bachelor thesis. The practical part is devoted to developing a suitable plan into a business plan and assessing the suitability of implementing. Detailed record

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