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Building marketing advantage by using aroma marketing in the selected company in tourism
RAMBOVÁ, Kristýna
This bachelor thesis explores aroma marketing as an innovative approach to improve the marketing position and competitiveness of a tourism business. The thesis combines theoretical foundations which are then used in the practical part where the effects of cinnamon aroma through diffusers and coffee aroma are tested. A questionnaire survey and emotion analysis using FaceReader were used to assess guest reactions and the influence of scents on the perception of the environment. The purpose of this bachelor's thesis is to assess the benefits and effectiveness of aroma marketing and determine if it has a positive effect on the overall customer experience and ambiance. The results of this study provide valuable information for the business, contributing to creating a competitive advantage.

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