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National Repository of Grey Literature

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Marketing Strategy Proposal for the Company Italmarket Slovakia a.s. Bortelová, Slavomíra ; Stračina, Peter (referee) ; Kaňovská, Lucie (advisor) The paper analyses current marketing environment for the company Italmarket Slovakia a.s.. Based on an analysis it suggests a strategy for service supply expansion leading to acquisition of new customers, enhancing current customer satisfaction, obtaining competitive advantage and strengthening a reputation in a position of exclusive goods importer within a current market. Detailed record

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