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National Repository of Grey Literature

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Proposal of Communication Plan in Company ADPAK, s.r.o. Juříčková, Klára ; Kašparec, Michal (referee) ; Milichovský, František (advisor) The bachelor's thesis is focused on communication mix. In first part are defines theoretical knowledge that are needful for the understanding of the issue. In second part are these knowledges applied on concrete company and is made strategic analysis of the environment and the communication mix. Based on the findings are advised changes that would lead to effective marketing communications. Detailed record

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