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The Proposal of Communication Mix for the Event Hip Hop Kemp
Škrlant, Jan ; Kejklíčková, Petra (referee) ; Navrátilová, Ludmila (advisor)
This bachelor thesis is focused on the communication mix of the specific event Festivalpark company. The first part contains explanations of the theoretical knowledge related to the topic. The second part is focused on application of these knowledge and analysis of existing communication mix. Based on the findings own proposals of communication mix are created in the last part of the thesis to improve marketing communication for next years of the event.

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