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National Repository of Grey Literature

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Vyjednávací taktiky v přímém prodeji Tuček, Martin ; Khelerová, Vladimíra (advisor) ; Turnerová, Lenka (referee) Bakalářská práce se zabývá přímým prodejem, jeho definicí, historií ve světě i na našem území, současnými trendy, samoregulací a hlavními výhodami a nevýhodami. Praktická část je soustředěna na přímý prodej finančních produktů, charakteristiku odvětví a prodejních postupů se zaměřením na etiku. Detailed record

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