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Proposal of Communication Mix in the Selected Company
Vlach, Daniel ; Sedláček, David (referee) ; Milichovský, František (advisor)
The subject of this bachelor thesis is to propose a marketing communication for the G2.2 student bank account. The first part focuses on theory and on explaining the most important terms related to the issues of marketing. The analytical part describes the current state of marketing in the particular company. The last part is to set up a suggestion of new marketing communication which would improve the current situation and thus increase the interest in G2.2 bank account.

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