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National Repository of Grey Literature

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Marketing Communication Mix Norek, Milan ; Heřman, Pavel (referee) ; Kaňovská, Lucie (advisor) Bachelor thesis is concerned with analysis of the current marketing situation of the company and the proposals in the area of comunication mix. The first part consists of basic terms and marketing theory. Analytical part focuses on introduction of the company and analysis of the current state. Solutions are proposed and evaluated in the last part. Detailed record

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