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National Repository of Grey Literature

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Proposal of Development of Marketing Communication of Graphic Studio Štěpánek, Petr ; Hašek, Petr (referee) ; Zich, Robert (advisor) This bachelors thesis tells about marketing communication development of a graphic design studio. The first section describes the species of communication and tools of the marketing mix. In the following section of analysis, I try to analyze the current state of marketing communication in this graphic design studio and in the last section I create a proposal of a solution, which would lead to its development. Detailed record

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