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National Repository of Grey Literature

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Purchase of Franchise: Creating of McDonald's Branch Janová, Lucie ; Klučková, Martina (referee) ; Koráb, Vojtěch (advisor) Deal of this master´s thesis is processing of a business plan for a new McDonald’s franchising branch. The first part of the thesis focuses on theory of this issues. In the analytical part is solved a question if estabilishing of a new branch does make a sense using several analysis. And in the final praktical part are dissected ditails of a new McDonald’s branch founding. Detailed record

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