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National Repository of Grey Literature

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Selection and Application of a New Business‘ Marketing Strategy Kramář, Jan ; Růžičková, Hana (referee) ; Chlebovský, Vít (advisor) This master’s thesis consists of theoretical part, in which it employs oneself collecting necessary information about marketing, markets, methods of internal and external analysis of entrepreneurial environment and formation of company’s marketing strategy. In the next, practical part, there is evolved analysis of entrepreneurial environment by a couple of methods at first, and consequently projected marketing strategy of a new entrepreneurial subject operating in IT services. Detailed record

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