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National Repository of Grey Literature

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Communication Strategy of a Company Kohout, Filip ; Valčík, Jan (referee) ; Kaňovská, Lucie (advisor) This bachelor thesis is focused on communicative strategy of the enterprise and suggests improving of this strategy into single enterprise. It analyzes and specifies actual communication strategy on example of selected company. The results evaluation create a base to develop a communication plan, which will improve a communicative strategy for this company. Detailed record

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