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National Repository of Grey Literature

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Company Communication Strategy Benešová, Eliška ; Lola, Martin (referee) ; Schüller, David (advisor) This diploma thesis deals with marketing strategy of small hotel. Theoretical bases of work create theoretical background for next part of diploma thesis, which introduces hotel and used marketing mix. The improvements in tools of marketing mix are recommended based on performed analyzes and questionnaire survey and help to create suggestions to increase awereness of existence a company by potential customers and increase amount of reservations in the hotel. Detailed record

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