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National Repository of Grey Literature

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Communication Mix of Travel Agency Matyášová, Lenka ; Urbánková, Miroslava (referee) ; Mráček, Pavel (advisor) This bachelor´s thesis deals with marketing issues in tourism. There are investigated the current communication mix of small travel agency and its services. After finding out the current state of the communication mix, followed by a proposal for its improvement, which is focused mainly on advertising and sales promotion. This proposal will leads to obtaining a higher number of clients and bigger competitiveness. Detailed record

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