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National Repository of Grey Literature

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Project of Effective Marketing Communication for Presentation of Company on Trade Fair Kopečná, Markéta ; Dvořák, Pavel (referee) ; Zich, Robert (advisor) Subject of the bachelor work "Concept of effective marketing communication in the course of presentation on fair" is a comparation of singular resources from communication mix and identification of underlying elements which influence an efectivity of company presentation on fair. Detailed record

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