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National Repository of Grey Literature

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Proposal of Communication Mix in the Selected Company Turečková, Erika ; Vlková, Barbora (referee) ; Milichovský, František (advisor) The master thesis is focus on issue of travel agency, which acts as a mediator in the sale of tours to travel agencies. The thesis is structured into three main chapters. The first one is called Theoretical Basis of Work, which explains the basic concepts associated with the problem. Subsequently, another chapter called Problem Analysis and Current Situation is created. This chapter is processed through relevant analyzes. Finally, there is a chapter that contains suggestions for improving the current situation, which contribute to more effective promotion of propagation. Detailed record

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