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National Repository of Grey Literature

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Business Development of Travel Agency Cílka, Ltd. Procházková, Ivana ; Műllerová, Monika (referee) ; Koleňák, Jiří (advisor) The Master's thesis characterizes, analyzes and assesses the current situation of the travel agency Cílka, Ltd. The thesis nalysis current position of the company, it deals with inside and outside environment that influences business activities. By the inside and outside analysis of environment there are formulated Opportunities and Threats and below Strengths and Weaknesses. On the basis of findings, the work includes complex solution strategy, development and improvement company position, which should had help establish firm and fix her position on market. Detailed record

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