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National Repository of Grey Literature

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Proposel of Marketing Mix Modifications of Selected Business Subject Bližňáková, Nela ; Pavlíčková, Petra (referee) ; Mráček, Pavel (advisor) The aim of this final thesis in the bachelor study programme is analysis of actual state of marketing mix chosen business subject and its consecutive optimalization. The theoretical part deals with marketing, marketing mix and its individual instruments. The practical part is focused on marketing mix evaluation of the artist Ivana Vlachová. In the final part there are possible recommendations for creation of new marketing mix determined. Detailed record

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