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National Repository of Grey Literature

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Strategy of Company Development Maršalová, Pavlína ; Kučera, Pavel (referee) ; Koráb, Vojtěch (advisor) The purpose of this diploma thesis is a proposal strategy of company development for a business company XY s.r.o. Analysis conducted was aimed at research of internal company resources and external environment. The results of the analysis show market position and identifies source of competitive advantage. Strategy implementation should support improvement of market position. Detailed record

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