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National Repository of Grey Literature

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Marketing Strategy of Agency Motiv P s.r.o. Pražáková, Lucie ; MBA, Šárka Moravcová, (referee) ; Chlebovský, Vít (advisor) The main objective of this thesis is to design a marketing strategy for the agency Motiv P Inc. The theoretical part of the thesis defines the basic concepts of marketing. The analytical part focuses on a comprehensive analysis of the current situation of the company. Based on this analysis, a marketing strategy will be developed that will include suggestions and recommendations for improvement, which will contribute to reaching more potential clients, brand building and consequently obtaining a stronger market position. Detailed record

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