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National Repository of Grey Literature

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Marketing Strategy of the Selected Company Gajdůšek, Michal ; Slezák, Tomáš (referee) ; Chlebovský, Vít (advisor) Master‘s thesis is focused on marketing strategy of the selected company in the furniture industry. Thesis composes of three parts. First part defines theoretical concepts in regards to relevant terms and methods that are used in this thesis. Second part focuses on analysis of the current state of the company’s marketing strategy. Third part is focused on proposals leading to improvements in company’s marketing strategy. Proposals are based on results from the second analytical part of the thesis. Detailed record

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